Deploy seven-figure marketing budgets to acquire new customers. Manage, optimize, and grow our acquisition campaigns across search, social, and display. Ideate, manage creation, and test new creatives to improve performance across all of our channels in collaboration with our creative team (copy, design, video). Own end-to-end campaign management, including budget management, bid optimization, account structure, ad copy, landing page optimization, and conversion optimization.
Conduct ongoing A/B testing to improve CAC, conversion rates, and ROAS. Analyze campaign data and identify optimization opportunities to drive performance and improve future campaigns. Set up and manage dynamic remarketing campaigns across Google and Facebook. Provide regular reporting and insights on campaign performance and KPIs to senior leadership.
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**Please Apply your CV in WORD Document Native or fluent proficiency in English. - Must. 5+ years of experience in growth marketing, preferably in the travel industry. Experience managing at least $100K/monthly media budgets.Experience managing successful paid campaigns across various platforms, including Google (5+ years), Facebook/Instagram (2+ years). High proficiency in Google Analytics, Data Studio, Google Tag Manager. Deep knowledge and experience in Google dynamic remarketing, including setting up remarketing tags, creating dynamic ads, and optimizing remarketing campaigns. Experience with Facebook dynamic ads and feed management Excellent data analysis skills, including proficiency in Excel and experience with pivot tables and VLOOKUPs.
Strong knowledge in conversion tracking and attribution. Strong analytical skills and an ability to use data to inform decision-making. Excellent communication and collaboration skills. Skiing or Snowboarding experience - Big Advantage.
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